The article deals with a study of both short-term and long-term influence of massmedia upon a concept of danger (CD). Subjective concepts of danger (CD) were revealed by means of the authors “Assessment of Dangerous Situations” Questionnaire and a new classification of such concepts was developed. Demonstrated are differences in CD of men and women, as well as specific traits of CD transformations induced by news programs. The authors give advice on how to compile TV news programs in view of psychological mechanisms of perception.
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